Hi everyone! We are about to launch camp marketing for our upcoming 2018 LYF Camp. In previous years, we have focused more effort and manpower on manual marketing with a combination of email and flyers. After reviewing our marketing effectiveness last year, we have noticed that online marketing through our digital brochure and Facebook ads were bringing in most of our new campers. This year, we will be adjusting our marketing plan to mainly revolve around online marketing through Facebook and other social media outlets. Our registration goal for 2018 is tentatively set at 130 campers, and we hope that all of staff will help and support us to reach our goal. Registration hard launch will be on 1/10. If anyone has any ideas or projects that they want to suggest related to camp marketing, please reach out to me or any other board member. We know that you all have many wonderful ideas for marketing, and we would love to hear more from you! Let’s do this!

We’ve heard some really incredible ideas from our lovely staff, and now, you’ll have a chance to anonymously submit your thoughts every month. Submit anything here, and we’ll publish your thoughts, answer questions, and respond to requests! Anything is fair game – ideas for improving camp, overheards, essays.